Wednesday 4 April 2007




7. online magazine: be-mag, rollerblading magazine

http://be-mag.com/home.php

This is a website for rollerblading magazine be-mag. With daily updates and pages where you can quickly browse the latest, skate news, skate tours and events in the world of rollerblading. It’s like a quick way of reading a magazine. It would be useful for those who don’t have time to buy and read the whole magazine or just for people who want to find out more on what they've already read. It’s relevant because it’s showing how hard copies of media are being replaced, and how there is the possibility of media becoming completely virtual.


Page layout and offers

Headings down the side: be-mag issue 20. Australia scene reports. Inside the industry. Live updates on ‘valo’ slate tour. 10 years of be-mag, Brian Aragon, professional rollerblader. Italian rollerleague. ‘Different minds 2’ review- a DVD production. First trailer of be-mag’s new DVD. Connor O’brian interview- professional rollerblader. Rollerblade wheels review. Be’mag’s 10th anniversary.
As you can see here there are many different articles here which you can quickly browse through, the internet allowing you to download pictures and videos very quickly.



Other websites mentioned: skatepile, revolution skateshop, grindhouse, ignition skateshop.


These are all online shopping websites that are featured on the homepage. This allows you to enter these sights and look at skate products with ease and allows you to do some online shopping. Be-mag also have their own online shop, which they advertise on the homepage with a picture link.



The home page: taken up with promotions and new additions to the site. Competitions, Latest News, tour Updates from all over the world, video trailers, links to pictures, advertisements, products, interviews, events.

Interactivity: have your on say on be-log, write in and tell them what you think, send in your own pictures for other readers to see and admire. All of this promoting the rollerblading world more and more.




For the institutions:
· Gives them a sense of who reads their magazine (if people sign up for things, give their details)
· Promotes customer loyalty, those who read the magazine are likely to come online and then buy more on be-mag’s products
· Keeping up with NMT trends; everything has a website. They are closer to their audience thanks to the sense of an online community.
· Can promote their next issue

Convergence, interactivity, personalisation, convenience, narrowcasting.

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